Q: What is your Guelph circulation?
A: Look for us everywhere from fine dining to fast food. Seventy percent (70%) of our locations are restaurants, delis and coffee houses where people grab a bite to eat or enjoy a cup of coffee. The remaining 30% are distributed to places where people are known to wait such as hair salons, oil and lube changes and doctors' and dentists' offices.
Q: Can I subscribe to Coffee News ?
A: You cannot currently subscribe to Coffee News. It is a free publication distributed primarily to restaurants, or any other place where you might have some time to read while waiting.
Q: How often do you publish and where are you distributed?
A: New issues are distributed weekly to restaurants, delis, coffeehouses and waiting rooms to provide POSITIVE, ENJOYABLE reading to those waiting for their meals or appointments. The publication is viewed three meals a day, seven days a week! To see the locations where you can pick up a copy of Coffee News, please visit our distribution page.
Q: What's the monthly contest all about?
A: Each week, we hide a small "Coffee News Guy" icon in one of the ads for a chance to win a $25 gift certificate to a local restaurant each month. To enter the contest, all you need to do is find the Coffee News Guy in this week's issue of Coffee News, complete the Contest Entry form on the back of that issue and email it or visit our website to enter online. Contest winners are chosen by random drawing and announced each month in Coffee News.
This contest is good for our advertisers as it encourages our readers to look through all of the ads in order to find the Coffee News Guy! This has proven to be a very popular contest.
Q: How long has Coffee News been in exisence?
A:
Coffee News was originally researched and founded by Jean Daum in Winnipeg, Canada in 1988. It has grown to over 725 locations in over 50 countries!
Q: How long have you been publishing in Guelph?
A: We began publishing in Guelph on May 16, 2005.
Q: Can restaurants advertise in Coffee News?
A:
No. As a courtesy to all our restaurant and coffee shop clients in Guelph, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News. Although most restaurants would love to have an ad, they are disallowed automatically. The reason -- a Burger King ad in Coffee News, for example, would have every McDonald's refusing to carry Coffee News. No restaurant would welcome their competitor's efforts to take away their customers right inside their own premises, so they would naturally kick them out -- and Coffee News
too.
We do offer restaurants carrying Coffee News a free location listing on the back of the paper as well as on our web site, showing our readers where they can pick up a free copy of Coffee News.
Q: How much is an ad?
A: Ads in Coffee News are less expensive than many types of print media, so small businesses can afford to advertise regularly. Also, Coffee News guarantees every advertiser exclusivity. That means only one advertiser from each business category is allowed in each edition, allowing our advertisers to LOCK OUT their competition - unlike any other publication in town! For more, please see Benefits of Coffee News Advertising.
Q: Why do you require that the ad run for at least 13 weeks? A:
A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see?
For more, read about the benefits of repetitive advertising in our Coffee News article,
Repetition.
Q: How do I pay for the ad?
A: We offer you a lot of flexibility in how you choose to pay for your ad. Your first month's investment is due before your ad's first week. You may opt to pay everything up front, or we can bill you monthly. We accept post-dated cheques as well.
Q: Do I need to design the
ad?
A:
NO. If you already have a camera-ready ad... GREAT! If you don't, well then that's great too because we'll work with you to create one for a small, one-time fee.
Q: Can I change an ad now and then?
A: Yes, you can. There is never a charge for ad changes, which may be emailed or phoned in.
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